Case studies framed around tensions, behavioral contradictions, and the ecosystem implications of getting it right — or wrong.
Projects that shaped strategy, shifted roadmaps, or changed how organizations made decisions.
Your customers are telling your sales team exactly what they need — but that intelligence never reached product or research. I built a RAG system that turned thousands of scattered sales conversations into a queryable research layer — grounded, sourced, and informing a product roadmap within two months.
No single team owned the end-to-end economic experience. My research gave four siloed orgs a shared framework for value, ownership, and interoperability — and it became Meta's Metaverse monetization strategy. $3M TPV in year one.
What "good" means when there's no benchmark, no precedent, and no agreement. Constructing, evaluating and benchmarking quality metrics for a billion digital identities — Meta Avatars 2.0.
In 2020, I watched a perfectly good automation fail. The feature was powerful — but felt opaque and irreversible. Six years later, every AI product team I talk to is living some version of this story: a capable system, a skeptical user, and adoption numbers nobody can explain.
Earlier explorations — the foundational work that built the instincts behind everything since.
A mobile budgeting app for young professionals with unstable or irregular incomes — freelancers, gig workers, seasonal earners. Designing for the financially underserved rather than the financially optimized.
Interview design exercise · 1 week · End-to-end concept
A Facebook Messenger chatbot designed to reduce communication overhead between professors and students at UF. Research revealed the limits of asynchronous AI communication before those limits were widely understood.
Research & conversation design · 2 months · UF Human Experience Research Lab
Working with the EDIT UF program to help minority entrepreneurs translate their vision into reality through emerging technology. Where designing for someone's livelihood — not just their workflow — first shaped how I listen.
NDA · Concept development · IoT · Voice · VR · Entrepreneurial diversity program
A web application to help geographically dispersed life science researchers track team engagement. The first project that revealed: the technical decision is always downstream of the human one.
Web app · UX research · 4 months · The pivot from software engineering to behavioral research
Get in touch
This one's invite-only — not because I'm precious about it, but because NDAs are real. Got the code? Great. Want in? Ping me.
I promise it's worth it 🙈